Over the last few weeks, stock markets have experienced volatility due to the impact of the Covid-19 pandemic. Portfolios may have experienced sharp falls at points recently, but for most investors, their long-term plan is still appropriate. However, investment bias can creep in and mean we make rash decisions that we could come to regret in the future.
When we start investing, we know we should have a long-term plan in mind and that short-term volatility is to be expected. All investments involve some level of risk and no matter your risk profile there will be periods where investment values fall. For most people, sticking to a long-term financial plan during volatility is the best course of action, but that can be easier said than done. After all, no one wants to lose money, even in the short term.
Behavioural and investment bias can lead to actions that aren’t right for you. Investment bias refers to assumptions or beliefs that can affect your ability to make decisions based on facts and evidence. When it comes to investing, there are many ways this can have an impact, including these five.
1. Confirmation bias
When we start researching potential investments, we’ve often already made our mind up about whether it’s ‘good’ or ‘bad’. Confirmation bias means we then naturally start to seek information that supports our existing conclusion, dismissing those sources that go against the beliefs we have. In a way, it’s overconfidence in the initial conclusion we made.
This investment bias can lead to us making decisions that aren’t right, even when clear evidence has shown this. It can be difficult to overcome but trying to balance information is important, weighing up on its own merits rather than the fact it affirms beliefs. Having another person, including us as your financial adviser, look at potential investments can help.
2. Information bias
We’ve highlighted why looking at the information when investing is important above. But you can have too much of a good thing.
In modern lives, we’re bombarded with information. Whether it’s in a newspaper, online or through social media, there’s a lot of information on investing out there. It can make it difficult to see the wood through the trees. This can make it challenging to understand what is relevant and irrelevant.
This is where your financial plan can help. Having a clear set of goals and understanding why investment decisions have been made with these in mind can help you focus. Let’s say you’re investing for retirement that is 20 years away, the daily movements of the stock market is unlikely to have an impact on how you should invest.
3. Loss aversion
Would you rather gain £1,000 or not lose £1,000? Research suggests that most people tend to strongly prefer avoiding losses than obtaining gains. This investment bias can create conflicts when it comes to making decisions.
We invest for the opportunity to generate returns, this always comes with some level of risk and there’s a chance values may fall. Loss aversion can mean you don’t take the appropriate amount of risk for your circumstances and goals because you’re actively trying to avoid losses. On the flip side, some investors may resist selling assets that are down, even though it’s appropriate for them, due to the hope that they’ll make the money back.
Here it’s important to look at your investment portfolio as a whole and why it’s been built in the way it has; to help you achieve long-term goals.
4. Anchoring bias
Anchoring bias is a tendency to place too much importance on a particular past reference or piece of information when making a decision. When looking at this from an investment perspective, the most common thing to focus on is a share price. For example, investors may hold on to investments that have lost value because they’ve anchored the value of the asset to a previous stock price. Anchoring bias can skew your perception of what investments are performing well for you.
Looking at the bigger picture and gathering information is important here, it can help create context around why an asset should be held or sold. Again, this should be done with your wider financial plan in mind to help ensure your goals stay on track.
5. Groupthink
We’ve all heard of jumping on the bandwagon, and it happens in investing too. If you’ve felt more comfortable in decisions because many other people have made the same choice, you may be affected by groupthink investment bias. It’s easy to see why it affects bias, after all, if everyone else is doing it, it must be ‘right’.
However, what you are investing for and your overall circumstances play a key role in building a suitable investment portfolio. You might speak to ten people who are all investing in a certain industry. But without knowing what their goals are and the context of their financial situation, it’s impossible to assess if following their lead would be right for you.
5 tips for beating investment bias
- Understand what’s driving volatility: A lot of investment and finance news can be filled with jargon. Taking some time to understand what’s happening can help you feel more confident in the decisions you’ve made. At the moment, the falls are largely linked to the measures in place to slow the coronavirus pandemic. We don’t know what will happen in the future, but history shows periods of volatility are usually short-lived. We’re happy to go through what’s driving volatility in your portfolio if you have concerns.
- Look at the bigger picture: The value of investments may have fallen sharply in the last few weeks. But when you look back over the entire investment period, you’ve likely experienced gains overall. No one likes investment values falling but looking at the bigger picture can put them into perspective. If you’ve invested recently, the falls can seem more severe, but you should still have time to benefit from future rises and recovery.
- Manage how often you’re reviewing investments: It can be tempting to look at investment performance frequently, especially during a period of volatility. But taking a step back and reviewing less often can help you focus on the long term.
- Keep your long-term goals in mind: When you first invested it should have been with a long-term goal in mind. The reason we don’t invest for short periods is to hopefully smooth out the short-term volatility investments experience. Focus on these goals, which may still be years away.
- Speak to your financial adviser: Don’t make a rash decision when it comes to investments. If you are worried or have concerns, please speak to us. We’re here to provide confidence, including during downturns. Please contact us if you have any questions at all.
Please note: The value of your investment can go down as well as up and you may not get back the full amount you invested. Past performance is not a reliable indicator of future performance.
The above is offered only for general information and educational purposes. It is not offered as and does not constitute financial advice. You should not act or rely on any information contained in this newsletter without first seeking advice from a professional.







